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by Incrust Software

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About The Client

The Client is a certified and authorized bookmaker in Australia.  The client is into the online betting for more than 25 years and has vast experience in the same. Client was running offline betting on the different venues and wanted a stable online real time betting platform.

Business Challenge

  • Regulatory compliances in the offline betting was a major challenge
  • Lack of real time system to show real time data and payment processing.
  • No clarity to users with respect to the bet results and transactions.
  • Absence of KPIs to track business process efficiency &
  • Misplacement of key documents & miscommunication leading to data privacy and GDPR issues.

Solution Provided

  • The portal was developed considering all the business cases and scenarios. The cloud deployment solution was proposed and implemented as well.
  • The data security and privacy were top most priority and it was implemented considering all the data privacy & GDPR rules.
  • Real time odds were required to be implemented so that betting can be done on those and of course to avoid losses on odds fluctuations.
  • Strong backend admin portal was created as well to control lot of features required for admin to take control of.
  • Instant email & in app notifications were implemented for the user to understand status of his/her bet
  • Multiple payment gateway options were implemented for quick payment processing and settlement.
  • Dynamic mobile was developed for easy use for the users. Concurrent sessions were avoided as well.

Business Impact

  • The online dynamic portal and mobile application provided users real time information before making a bet.
  • Automation of all business processes led to an increase in request completion and thereby
  • Data security and privacy is maintained and compliance to different laws was done with the online portal and mobile application.
  • Quick and comprehensive report generation due to Integration with other systems providing key business insights, thereby enabling informed decision

Technologies Used

Angular JS, Node JS, PHP Framework, MySQL database, AWS Cloud infrastructure

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